How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick Troiano

Podcast: Marketecture: Get Smart. Fast. · Ari Paparo

Opublikowano: 2026-08-31

Ari Paparo sits down with Nick Troiano, CEO of Cadent, to discuss how Cadent is evolving from its linear TV roots into a unified advertising platform spanning CTV, digital, YouTube, and more. They explore audience-first advertising, measurement, AI-powered optimization, walled gardens, and why marketers should prioritize business outcomes over individual channels. Takeaways: Unified advertising is about intelligence, not a single vendor. Troiano explains why unification should connect audience planning, activation, and measurement while preserving data throughout the workflow.Audience and ROI should come before channel. Instead of starting with separate TV or YouTube budgets, marketers should...