If I Took Over Your Floral Business Tomorrow

Podcast: The Floral CEO · Jeni Becht

Opublikowano: 2026-09-09

What if somebody came in and took over your floral business tomorrow? Jeni walks through exactly what she'd audit first if she took over a florist's business — from revenue and expenses to inquiries, conversion rates, and average booking value. She breaks down why profitability, not just revenue, is the real health metric of a floral business, why bigger weddings often beat more weddings, and why the biggest bottleneck in a business is often the owner herself. She closes with a look at what members get inside the Floral CEO Mastermind. Episode Time Stamps: 0:00 – Intro: if I took...