Episode 190: Mike Zeman from Life360 on Selling to CMOs and Buying as a CMO

Podcast: Marketecture: Get Smart. Fast. · Ari Paparo

Opublikowano: 2026-09-11

Life360 CMO Mike Zeman joins Ari Paparo and Eric Franchi to unpack what CMOs really want from advertising partners, why relationships and business outcomes matter more than buzzwords, and how Life360 balances brand building, performance marketing, and incrementality. Then, Ari and Eric break down the latest ad tech news, including The Trade Desk’s layoffs, Amazon and OpenAI’s ChatGPT ads partnership, emerging privacy concerns, AI personal assistants, and advertising auction lawsuits. Takeaways: Sell business outcomes, not buzzwords: CMOs want solutions tied to revenue, profitability, and company value.Start small and prove value: Mike reco...