How to Design Packaging for Ecommerce Brands: Operators Build (E4)

Podcast: Operators · Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

Opublikowano: 2026-09-14

“They have just shown how packaging can be so much of a differentiator.” What does a professional DTC packaging design process look like in practice? Chris Ganz (Senior Creative Director, Trevi) sits down with the Winks team to tackle one of packaging’s hardest problems: standing out on a crowded shelf. The group debates naming, mascots, and color palettes before testing real designs on real families. Chris opens with a full competitor audit, sizing up Ollie, Vicks, and Beam. Three distinct concepts turn into five packaging directions, each with its own typography and color sto...