TheBitCast

#230 | How to Choose the Right European Export Markets for Your MedTech Product (For Clinicians)

Podcast: Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth · Hakeem Adebiyi

Opublikowano: 2026-09-15

If you're planning to export your MedTech product to Europe, how do you decide which countries you should actually enter first? This doesn't assume they're making a mistake. It poses the central decision the episode helps them make. Europe may look like one export opportunity on a map, but the commercial reality can be very different from country to country. Reimbursement, clinician adoption, buying pathways, language, culture and routes to market can all change as you cross a border. In this episode, Hakeem speaks with Laurent Laffineur, founder of Prime MedTech, about how to build...