AI Didn’t Ruin Your Ads with Steve Babcock

Podcast: The Marketing Architects · Marketing Architects

Opublikowano: 2026-09-15

83% of ad executives now use AI in the creative process, up from 60% two years ago. But only 45% of young consumers feel positive about AI-made ads. Advertisers guess that number is 82%. This week, Elena and Angela are joined by Chief Creative Officer Steve Babcock to dig into that gap. Cost efficiency is now the top reason marketers reach for AI. It ranked fifth two years ago. Steve explains where AI slop really comes from, why TV punishes cut corners far more than social does, and what still has to stay human. Plus, why cutting production costs means improving the smallest...