TheBitCast

The Marketing Architects

Autor: Marketing Architects

Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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  1. Zombie Metrics: Numbers That Won't Die – The Marketing Architects
  2. Nerd Alert: When Ads Take a Year to Pay Off – The Marketing Architects
  3. Let's Get Political (in Advertising) – The Marketing Architects
  4. Nerd Alert: Do Brands Need Search Advertising? – The Marketing Architects
  5. Your Holiday Campaign is Already Late – The Marketing Architects
  6. Nerd Alert: Pretesting with AI-Generated Ads – The Marketing Architects
  7. The Physical Laws of Marketing with Joe McCambley, CMO of Saatva – The Marketing Architects
  8. Nerd Alert: Making Effectiveness Work – The Marketing Architects
  9. BONUS: 5 Ways to Build a Challenger Brand that Consumers Trust – The Marketing Architects
  10. What's a Brand Actually Worth? with Professor Dave Reibstein – The Marketing Architects
  11. Nerd Alert: Shrinkflation and Consumer Demand – The Marketing Architects
  12. Trust is a Growth Strategy with Kent Grayson – The Marketing Architects
  13. Nerd Alert: Do Marketers Know Their Customers? – The Marketing Architects
  14. AI Didn’t Ruin Your Ads with Steve Babcock – The Marketing Architects
  15. Nerd Alert: When to Admit Your Brand's Mistakes – The Marketing Architects
  16. Betting on the Long with Aaron Pelander, Chief Brand Officer, GOVX – The Marketing Architects
  17. Nerd Alert: Does a Family Name Make People Trust Your Brand? – The Marketing Architects
  18. The World Cup Just Redefined Sports Advertising – The Marketing Architects
  19. Nerd Alert: Outrage Sells – The Marketing Architects
  20. How to be a Confident Marketer with Daniel Sills and Dagmara Szulce – The Marketing Architects
  21. Nerd Alert: Betting Small on Everything – The Marketing Architects
  22. Does AI Have Taste? with Catrina McAuliffe – The Marketing Architects
  23. Nerd Alert: The Power of Product Placements – The Marketing Architects
  24. Marketing Effectiveness and the Proof Problem with Andrew Tindall – The Marketing Architects
  25. Nerd Alert: The Cure for Dull Advertising – The Marketing Architects
  26. The Media Quality Obsession – The Marketing Architects
  27. Nerd Alert: Why Nostalgic Advertising Works – The Marketing Architects
  28. What The Industry Gets Right and Wrong About Effectiveness – The Marketing Architects
  29. Nerd Alert: Why Your Advertising ROI is Wrong – The Marketing Architects
  30. Creating Future Demand with James Hurman – The Marketing Architects