Episode 191: Corey Ferengul on the Newest Start-Up Category -- UMPs

Podcast: Marketecture: Get Smart. Fast. · Ari Paparo

Opublikowano: 2026-09-18

Corey Ferengul, Managing Partner at Aperiam, joins Ari Paparo and Eric Franchi to explore the rise of Unified Media Platforms (UMPs), a new category of AI-powered tools designed to manage media buying, optimization, creative, and budgets across multiple advertising platforms. Plus, Ari and Eric break down Google’s latest ad tech remedies, AI-driven ad spend growth, Mediaocean’s new AI venture initiative, and other major industry moves. Takeaways Unified Media Platforms use AI to manage campaigns across multiple advertising platforms from one interface.UMPs can continuously adjust budgets, analyze performance, and adapt creative with less manual work...