How to Build a Profitable À La Carte Floral Program

Podcast: The Floral CEO · Jeni Becht

Opublikowano: 2026-09-23

Can a $750, $1,000, or $1,500 wedding order actually be profitable? Absolutely. But only if the process is designed to be simple. In this episode, Jeni breaks down how she approaches à la carte wedding flowers so smaller orders can still make financial sense without creating the same amount of work as a full-service wedding. She shares a recent à la carte order that came in around $1,100 and included a bridal bouquet, four bridesmaid bouquets, boutonnieres, corsages, and a simple drop-off delivery. No consultation. No elaborate installation. No hours of cu...