How a CMO prepares for a world beyond search

Opublikowano: 2026-09-16

Your next customer might hire someone through an AI assistant and never visit your website. In this episode of In Other Words, host Jason Hemingway sits down with Llibert Argerich, Thumbtack's first-ever Chief Marketing Officer, who previously scaled Udemy's customer business from $250 million to nearly $700 million across 65 languages and led marketing across eight countries at eBay. Llibert grew up in Andorra, the thirteenth-smallest country in the world, speaking three languages before adding English as his fourth. That multilingual foundation shaped a career built on understanding that what works in one market will fail in another, whether "market" means...