Why Your Reps Leave SKOs No Better Equipped to Sell with John McMahon and John Kaplan

Podcast: Revenue Builders · Force Management

Opublikowano: 2026-09-24

Most SKOs are packed with inspiration and breadth – 30 topics, motivational speakers, CEO talks – but when reps walk out on Monday, they don't know what's different. In this episode, John McMahon and John Kaplan break down how to build an SKO that actually answers the question reps need answered: what do I need to do differently tomorrow? Key takeaways from this episode: 00:00 – Why inspiration without execution quietly kills your SKO momentum02:50 – What it really takes to focus your training on what actually moves the needle03:09 – Why reps tune out when you forget to tie it back to d...