Nerd Alert: Shrinkflation and Consumer Demand

Podcast: The Marketing Architects · Marketing Architects

Opublikowano: 2026-09-24

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into shrinkflation, the quiet price increase that shrinks the product instead of raising the number on the shelf. A decade of retail scanner data shows shoppers shrug off a smaller box, cheer a bigger one, and keep buying either way. Topics covered: [01:40] "Shrinkflation and Consumer Demand" [02:20] Shrink the box or raise the price...