Nerd Alert: Making Effectiveness Work

Podcast: The Marketing Architects · Marketing Architects

Opublikowano: 2026-10-01

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into why five analysts can hand you five different ROI numbers for the same campaign. They explain why averaging those numbers hides the truth, and how to match your measurement method to the size of the decision in front of you. Topics covered: [01:40] "Making Effectiveness Work" [02:20] Three ways to measure ad effectiveness <b...