Mastercard Senior Fellow and former CMCO on dropping the brand name

Opublikowano: 2026-10-01

Raja Rajamannar dropped the Mastercard name from its own logo. After testing brand recognition across 26 countries and studying how the brain processes visual symbols versus written words, he was confident the evidence was on his side. In this episode of In Other Words, host Jason Hemingway is joined by Raja, who spent 12 years as Chief Marketing and Communications Officer at Mastercard and is the author of the Wall Street Journal bestseller Quantum Marketing. They explore why the Fifth Paradigm of marketing demands a complete rethink of how brands compete, communicate, and earn trust at global scale. The logo...