The Takeaway: Build a Club, Not a Loyalty Program

Podcast: FULL COMP: Restaurant Tactics, Tools, & Strategies · Josh Kopel

Opublikowano: 2026-10-02

What if your loyalty program is the reason your guests feel nothing? Punch cards and points reward a transaction. Guests want to belong to something, and a free appetizer on the tenth visit gives them nothing to belong to. In this takeaway, I break down how one restaurant scrapped a 3,000-member rewards program nobody used and rebuilt it as a club, why access and recognition drove a 30% lift in spend per visit and doubled visit frequency, and why being known by name matters more to your best guests than any reward you could print...