How PMG Brought in New Customers for IQBAR Using Full-Funnel Advertising

Podcast: Marketecture: Get Smart. Fast. · Ari Paparo

Opublikowano: 2026-10-01

Ari Paparo sits down with Ryan Walker, Senior Director of Commerce at PMG, at Amazon unBoxed to explore how PMG helped IQBAR expand its full-funnel marketing strategy. Ryan explains how Amazon Marketing Cloud, audience segmentation, CTV, video, and AI-powered campaign tools helped the brand reach new shoppers, improve acquisition, and connect advertising performance to long-term customer value. Takeaways Full-funnel marketing goes beyond conversion: PMG builds messaging around each stage of the customer journey, from discovery to purchase. New customer acquisition required a targeting shift: Amazon Marketing Cloud helped PMG identify that IQBAR was repeatedly reaching existing...