The Twin Forces of Retail Media and PDPs Should Be United, with Amy Sillince, Global Head of Conversion and Carlota Mier, Global Performance Marketing Lead at Opella

Podcast: Unpacking the Digital Shelf · Digital Shelf Institute

Opublikowano: 2026-10-05

Everyone knows this, but it still keeps happening - an expensive retail media campaign that leads to a neglected PDP, wasting time, money, and consumer loyalty. The madness must end! Our guests today, Amy Sillince, Global Head of Conversion and Carlota Mier, Global Performance Marketing Lead at Opella, have figured out the secret to maximizing return on retail media and growing conversions. Togetherness. They set the example through their close-knit personal rapport and respect, and content and retail media teams that ensure their plans are unified and outcomes well understood. It’s a model that every ecommerce and media le...