The New Fundamentals of Brand Strategy (While Shipping Hundreds of Ads a Week), With Eugene Healey

Opublikowano: 2026-10-05

Brand strategist Eugene Healey on DTC marketing at high creative volume: why creative is the new targeting, why brand books fail with creators, and how teams approve hundreds of ads a week. How do you keep a DTC brand coherent when you're shipping that much creative? Eugene says the fundamentals of brand still hold. The job around them has moved from controlling every campaign to orchestrating hundreds of pieces of creative the brand no longer controls. Eugene lectured in marketing and brand management at the University of Melbourne, runs...