#236 | Is It Time to Rewrite the MedTech Export Commercialisation Playbook?

Podcast: Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth · Hakeem Adebiyi

Opublikowano: 2026-10-06

If so many MedTech companies still struggle to achieve commercial success in export markets, are we asking the right question about why? MedTech companies have access to more market intelligence, better technology, stronger data and more commercial expertise than ever before. Yet innovative medical devices with regulatory approval, clinical evidence and significant investment can still struggle to achieve meaningful commercial success in export markets. In this episode, Hakeem asks whether the problem is really how well companies execute their commercialisation strategy—or whether it's time to question the playbook itself. In this episode you'll discover: ...