The Physical Laws of Marketing with Joe McCambley, CMO of Saatva

Podcast: The Marketing Architects · Marketing Architects

Opublikowano: 2026-10-06

Saatva grew to more than $150 million on one channel: non-branded search. Then hundreds of competitors flooded the mattress category and costs skyrocketed. This week, Elena, Angela, and Rob are joined by Saatva CMO Joe McCambley to talk about what happened next. Joe explains the statistically significant relationships he tracks between channels, why $200,000 a month in podcast advertising moved branded search within weeks, and how a WARC-led curriculum got his board comfortable with upper funnel spend. Plus, hear why he'd rather blanket the universe than target individual consumers. Topics covered: [03:30] The physical laws that predict brand g...