The Takeaway: How Guests Decide Where to Eat

Podcast: FULL COMP: Restaurant Tactics, Tools, & Strategies · Josh Kopel

Opublikowano: 2026-10-09

What if your website is costing you first-time guests before they ever walk in? The people on your homepage are shoppers. Most of them have never been in, and they are deciding between you and someone else. A list of dishes and five buttons gives them nothing to decide with. In this takeaway, I break down why guests need to feel something before they can commit to a choice, the three questions every homepage has to answer in one read, and why one clear call to action converts better than five. ...