Episode 194: Hooray for Advertising Week. Ari and Eric Talk About Everything That Happened

Podcast: Marketecture: Get Smart. Fast. · Ari Paparo

Opublikowano: 2026-10-09

Ari Paparo and Eric Franchi recap Advertising Week and break down the biggest developments shaping ad tech. From Apple's Safari tracking restrictions and Walmart's expanding retail media ambitions to agentic AI in TV buying, OpenWeb's financial troubles, Zeta's acquisitions, and the future of Paramount's ad tech strategy, they explore what these shifts mean for advertisers, publishers, and the broader programmatic ecosystem. Takeaways Advertising Week illuminates the growing influence of agentic AI, CTV, and sell-side decisioning.Apple's Safari tracking restrictions raise new challenges for identity providers and advertisers.Walmart expands its retail media and CTV ambitions through...