How to Position Your Brand & Products: 5 Ways to Win Against “Better”

Podcast: Operators · Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

Opublikowano: 2026-10-14

“Better is probably the worst word you could use in marketing.” How can a DTC brand stand out in a category full of identical promises? Matt Orlić (Co-Founder, Qure Skincare) joins Mike Beckham (CEO, Simple Modern) and Matt Bertulli (Founder, Pela Case & Lomi) to break down why brand positioning beats a better product. Each story shows how a brand can win a crowded category without inventing anything new. Qure’s water filters beat Jolie’s on technology and patents, yet Orlić can’t out-position them. Mike explains how Yeti took Thermos’s 1800s vacuum insulation...