How to Get Your CFO to Approve a Bigger Marketing Budget: CAC, Meta and Brand Spend | Harness the Halo 5/6

Opublikowano: 2026-10-15

How do you get your CFO to approve a bigger marketing budget for a DTC brand? Drew Fallon, former CFO of Mad Rabbit, says finance is watching one number, CAC, and that brand spend only gets funded once direct response is efficient enough to pay for it. Drew is now CEO of Iris Finance, a finance platform for CPG and DTC brands, where he sees the books of 200 brands, most of them between $20 million and $300 million in revenue. He joins Eric Dyck and Claudia Lauture, VP of Client Services at Keen Decision Systems, to...