Independent Agency Global Overview on Powering Streaming TV Ads by Pairing AI & Human Storytelling

Podcast: Marketecture: Get Smart. Fast. · Ari Paparo

Opublikowano: 2026-10-13

Live from Amazon unBoxed in San Francisco, Marketecture host Ari Paparo sits down with Claire Magruder, Director of GO Studio, Global Overview, and Santosh Gunaseelan, Director, Amazon Ads, Creative Intelligence & Optimization, Amazon, to explore how AI-powered creative tools are making streaming TV advertising more accessible. They discuss Amazon's Creative Agent, the importance of human creativity and brand guidelines, and how Traditional Medicinals used AI-generated video ads to drive new-to-brand purchases, improve efficiency, and expand its advertising reach. Takeaways AI-Powered Video Creation: Amazon's Creative Agent helps brands produce streaming TV ads faster and at a lower cost. ...