DTC Customer Acquisition: How O Positiv Scaled TikTok Shop to $70K a Day

Opublikowano: 2026-10-19

How do you lower customer acquisition costs for a DTC brand? Bobby Bitton, co-founder and CEO of O Positiv, says TikTok Shop did more for his CAC than any other channel. He launched it as a side project in November 2023, and within 30 days one SKU went from $2,000 a day to $70,000 a day. Bobby walks through how O Positiv runs more than 100 ads a week through an in-house creative team, how they move what works on TikTok Shop over to Meta, and why retention now gets the same attention as acquisition. He also explains...