#514 Luka Hocevar - The Return To Real

Podcast: Lift Free And Diet Hard with Andrew Coates · Andrew Coates

Opublikowano: 2026-10-20

Luka Hocevar returns to discuss what it takes to build a successful career in fitness as automation, AI, algorithms, and information become increasingly abundant. The opportunity, Luka argues, is not to become even more automated. It is to become more human. We discuss: • How fitness professionals can build and protect trust • Why influencer shortcuts eventually damage credibility • Why inefficiency can sometimes be valuable for creativity • Creating alignment and clarity around your goals and career • Why the right audi...