“Starting At”: How Pricing Transparency Stops the Ghosting

Podcast: The Floral CEO · Jeni Becht

Opublikowano: 2026-10-21

Pricing transparency isn’t going away, and national companies like Poppy Flowers are already winning local weddings because of it. In this solo episode, Jen explains why today’s couples expect immediate answers, why that may be behind the ghosting florists are seeing, and how to meet them where they are without giving away the farm. She walks through building base recipes and “starting at” pricing, putting it in a services brochure, using it as a lead magnet, and explaining why you cost what you cost, so that you stay proactive instead of getting left in the dust. Episod...