From Webcasts to Generative Engine Optimization: 30 Years of Digital Evolution with Steven Javor Head of Digital Customer Experience and Channel Digital Commerce Canada

Podcast: Unpacking the Digital Shelf · Digital Shelf Institute

Opublikowano: 2026-10-21

Jamie Clapper here, and welcome to another episode of Unpacking the Digital Shelf: B2B Edition. Today, we’re joined by a true pioneer in the digital space—Steven Javor, Head of Digital Customer Experience and Channel Digital Commerce (Canada) at Schneider Electric. Steven has been shaping the digital landscape for over 30 years. From the early days of webcasts in the '90s to pioneering B2B ecommerce across Europe, the US, and Canada, he has seen every major shift in tech firsthand. In this episode, Steven takes us to the absolute cutting edge of digital marketing: Generative Engine Optimization, or G...