How Hulken Hit $50M Without Raising: Founder Alex Schinasi

Podcast: Operators · Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

Opublikowano: 2026-10-22

“We didn’t actually choose them. They chose us.” Can a bootstrapped brand enter Target and Costco while still growing DTC? Alex Schinasi (Co-Founder & President, Hulken) joins Matt Bertulli (Founder, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern) to unpack how a two-time SaaS founder built a ~$50M rolling tote brand without raising money. She had raised $3M for a new SaaS when Hulken hit $1M a month. A year later she exited the startup, and now nine people run the business with AI chiefs of staff. She wants a brand that lasts de...