The Takeaway: The $72,000 Hiding in Your Restaurant

Podcast: FULL COMP: Restaurant Tactics, Tools, & Strategies · Josh Kopel

Opublikowano: 2026-10-23

What if your next $72,000 is already sitting on your guest list? Chasing new faces feels like growth. The faster money is in the people who already know you, and they need a reason to return sooner. In this takeaway, I break down how to capture guest data with access instead of discounts, why splitting your list into frequent, infrequent and lost guests lifted one client’s visit frequency by 22%, and how to give guests a reason to book their next visit before the last one fades. If you’re spending on a...