It’s All in Your Pocket: The Phone Connects the Pieces

Podcast: Marketecture: Get Smart. Fast. · Ari Paparo

Opublikowano: 2026-10-19

Recorded at Marketecture Live Chicago, Will Hoyt of Blis, part of T-Mobile Advertising Solutions, sits down with Danielle Mathews, Senior Director of Integrated Marketing at Pura, to explore how mobile data, first-party insights, and omnichannel advertising are transforming retail marketing. Danielle shares how Pura evolved from a direct-to-consumer brand into an omnichannel business, using behavioral targeting, connected TV, retail media, and data partnerships to discover new audiences and drive incremental growth. They also discuss measurement, data clean rooms, AI, and why brand identity and platform-specific content will be essential for marketing success in 2027. Takeaways ...