How DTC Brands Should Prep for Amazon Black Friday After Prime Day

Opublikowano: 2026-10-23

How should DTC brands prep for Black Friday on Amazon? This year's Prime Day events show where ecommerce growth is coming from: shoppers stocked up on consumables while big-ticket categories lagged. Tyler leads the Amazon team at Pilothouse. He walks through what June and October Prime Day showed. Some consumable brands Pilothouse manages grew 150% or more year over year during October Prime Day, a few sold more in that two-day event than in the four-day June event, and average order value dropped. He explains what that means for Black Friday and Cyber Monday, how...