Want More Revenue? Start With the Weddings You Already Have

Podcast: The Floral CEO · Jeni Becht

Opublikowano: 2026-10-26

More revenue does not always mean booking more weddings. Sometimes the biggest growth opportunity is increasing the value of the weddings you already have. In this episode of The Floral CEO Podcast, Jeni shares practical ways to raise your average wedding booking through stronger recommendations, thoughtful upgrades, and properly pricing the services surrounding your floral work. She covers: Selling installations and statement floral momentsCreating profitable candle and rental offeringsCeremony-to-reception repurposingOffering premium upgradesAsking better questions during consultationsMoving from order-taking to expert recommendationsCharging correctly for setup, repurposing, teardown, and laborTracking your average booking and...