Zombie Metrics: Numbers That Won't Die

Podcast: The Marketing Architects · Marketing Architects

Opublikowano: 2026-10-27

Between 60% and 75% of buy-side marketers say their core measurement approach falls short. And no one's measurement fully covers every paid channel. This week, Elena, Angela and Chief Analytics Officer Matt Hultgren dig into zombie statistics: numbers that get debunked but keep getting repeated. They start with the Rule of Seven, then turn to the scarier ones hiding in dashboards. Hear why CTV is so hard to measure, how attribution windows can mislead and why last-click still lingers. Plus, learn how to talk to your CFO about uncertainty and how multiple models help you replace a metric you've outgrown.<...