Nerd Alert: What Brands Lose When Tracking Goes Away

Podcast: The Marketing Architects · Marketing Architects

Opublikowano: 2026-10-29

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into what offsite tracking data is actually worth. Across more than 70,000 advertisers, losing it raised the median cost of a new customer 31%. Small brands took the biggest hit. They also cover why 10% of campaigns did better without it, and what to test before privacy rules take more tracking away. Topics covered: [01:50] "Estimating the Value of Offs...