#244 | Why Are You Rushing MedTech Export Sales? Understand Your Customer's Buying Cycle First

Podcast: Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth · Hakeem Adebiyi

Opublikowano: 2026-11-03

You're ready to sell your MedTech product, but have you considered whether your customers are actually ready to buy? As a clinician founder looking to commercialise your MedTech product in export markets, it's natural to want to generate sales as quickly as possible. After years of product development, clinical validation and regulatory approval, the pressure to start generating revenue can be enormous. But your urgency to sell doesn't necessarily match your customer's readiness to buy. Hospitals and healthcare organisations have their own purchasing processes, budget cycles, decision-makers and competing priorities. Even when clinicians are enthusiastic...