You Can't Price Your Way Out of Commoditization, Robin Bonn

Podcast: The Agency Profit Podcast · Parakeeto, Marcel Petitpas

Opublikowano: 2026-11-04

Points of Interest 00:01 – 03:15 – Introducing Robin Bonn and Market of One: Marcel welcomes Robin Bonn, CEO of Co:definery and author of Market of One, to discuss agency differentiation, business model innovation, and staying competitive in the age of AI.03:15 – 06:14 – The Big Grind and the Challenges Facing Agencies: Robin explains how commoditization, shrinking margins, increasing workloads, and outdated business models are making it harder for agencies to grow sustainably.06:14 – 08:40 – Why Efficiency Alone Won’t Solve Agency Profitability: Agencies are using AI to improve efficiency and protect margins, but Robin argues that long-term growth requires innovation in positioning, services, delivery, and pricing.08...